Converse All Weather 3D Shoe Launch

‍

This 3D Forced Perspective Billboard promoted the all new waterproof Chuck Taylors. We 3D scanned the client provided shoe, cleaned up the model and the textures. We worked on the ideation, pre-production and the final execution. The key was to highlight the waterproof features of the shoe, by immersing it in the elements like snow and sleet.

‍